How to Create a Network That Sends You Business — Without Asking

 Most people only reach out when they want something. You’ll stand out when you reach out to give.

So, how do you create a referral network that sends you business, without you constantly chasing?

1. Be Specific About Who You Help

The clearer you are about the problem you solve, the easier it is for people to spot an opportunity for you.

"If people can’t remember what you do, they won’t refer you."

 

2. Give First, With No Strings

Send people leads. Introduce them to potential collaborators. Recommend their services. This builds trust and reciprocity — no scripts needed.

3. Stay Top of Mind

Comment on their posts. Send occasional check-ins. Share something valuable. People refer those they remember — and remember fondly.

4. Don’t Make Referrals About You

Referrals are a service to the person being referred. Position your offer as a solution for their audience, not your own gain.